Friday, October 6, 2017

Press Release: China Glaze Happily Never After Collection for Halloween 2017

China Glaze® Introduces Halloween 2017 Collection

In this fairytale, there’s no Prince Charming, fairy godmother or even a happily ever after. Never known to go the traditional route – especially not during Halloween – this year China Glaze® introduces Happily Never After, a collection of six new jaw dropping colours that celebrate your dark side.  This October evil queens rule and villains always win with this collection of sultry crèmes and shimmers with wickedly gorgeous matte and chunky glitter accents.

China Glaze® Happily Never After includes:
Queen, Please! – Iridescent pearl shimmer

Sin-Derella – Pink-gray shimmer

Lookin’ Gore-Geous – Dark burgundy crème

Crown for Whatever – Deep navy matte

Life’s Grimm – Black-gold shimmer

Do You, Boo! – Gold-flecked glitter

The wicked fairytale does not end there, further celebrating the dark side with the Happily Never After Micro Mini Kit, the full collection of shades in .125oz micro mini bottles (MSRP: $17.98).

China Glaze® Happily Never After will be available in September 2017 at Sally Beauty and, as well online at  MSPR $7.50 for individual bottles.

For more information, please visit or follow China Glaze on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (


  1. Looks like a great collection!

  2. I've seen swatches of Sin-derella and it looks gorgeous! But I doubt that this collection will be released in Sweden :(

  3. I need to check Sally's for sin-Derella. Need!

  4. These look awesome! I love the names!


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