Friday, October 16, 2020


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3 days of LIVE Sessions ● Almost  2000 attendees  ● Over  50  Beauty  Brands  ●  Over 35  Educational  Opportunities

● 7  Virtual Main Stage Presentations  ●  Dozens of Countries  Attended 


The Makeup Show kicked off their first show of 2020 beginning September 12th to the 14th. With the working world of many artists upended and left jobless, unsure of where to turn to or what to do next, The Virtual Makeup Show was created so that artists from all over the world can come together under one roof for a virtual experience. The Virtual Makeup Show set out to discuss the current state of the industry, offering insight and advice to working artists, even explore ideas on what moving forward looks like in these unprecedented times.


The Virtual Makeup Show brought a great platform for attendees to network, learn, get inspired and receive pro-discounts from a wide range of brands, from indie to the top beauty brands, all from the comfort of their homes. Bringing in almost 2000 attendees from more than a dozen countries including the United States, Australia, England, Denmark, Ireland and Germany, The Virtual Makeup Show had over 50 beauty brands participate and offered more than 35 educational opportunities featuring seven virtual Main Stage Presentations. Attendees had 24/7 access to The Virtual Show platform where they were able to watch pre-recorded education on their own time and availability.


“The Virtual Show brought the beauty community together, in this time where so many of us feel alone. It was a way to connect and feel together, while watching so much education and connecting with top brands in the industry. It was so successful and we are so happy we had a chance to connect the industry virtually.” Shelly Taggar, Owner of The Makeup Show


Below you will find the highlights of what the weekend had to offer…


International Stage – “Beauty Reimagined” Featuring Isabelle DeVries and Marie Dausell, hosted by Danessa Myricks: Danessa Myricks hosted her second International Stage. She brought icon artists Isabelle DeVries and Marie Dausell. Together, they discussed what creativity looks like from three different countries and how they find inspiration, develop unity and create unforgettable artistry. Isabelle De Vries is a true creator with innovation and overwhelming passion for her art form. Isabelle’s work challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite. Marie Dausell is in many ways a great example of the new generation of makeup artists with starting and building her own career through Instagram. She has created her own unique style and place in the makeup world, and her talent was quickly noticed and praised by some of the most influential people in the industry. Sponsored by Danessa Myricks Beauty.


Art and Illusion Featuring Mimi Choi: From the Met Gala to global makeup campaigns, Mimi Choi has brought her unique and unforgettable makeup style to the world stage. Recognized for her pioneering illusionary work, Mimi has captured the hearts of the professional makeup community and garnered the attention of international magazines, television shows, music videos, and social media. Mimi took attendees through the process of creating one of her iconic looks while showcasing her ability to completely transform her canvas.


Girl Interrupting – We Need to Have a Conversation Featuring Joy Fennell, Michela Wariebi, Delina Medhin, Renee Garnes, hosted by Danessa Myricks: Black women are some of the most prolific artists in today’s industry. By the sheer number, they are one of the most represented groups in our industry, however the number of black female artists represented in our agencies, unions and editorial and executive roles does not reflect. Girl Interrupting was hosted by Danessa Myricks where she talked to some pillars in the beauty community: Joy Fennell, Michela Wariebi, Delina Medhin and Renee Garnes. Together, they shared their personal experiences; examined possibilities for pushing forward and gaining a better understanding of what we could do to be better allies in the beauty community.


Over 50 Beauty Brands: The Virtual Makeup Show brought in an exclusive range of pro-driven and indie brands featuring Pat McGrath Labs, Kevyn Aucoin Beauty, MAKE UP FOR EVER, Urban Decay and MYKITCO. For two hours each day, LIVE demos were created by the brands and their artists. Attendees were able to virtually chat and network with the brand owners and reps. Supporting Sponsors Alcone Company, Glamcor, Perfect Corp., Crown Brush, Lumify Eye Drops, LimeLife by Alcone and Riot Beauty.



The Makeup Show is one of the largest professional makeup events in the United States offering artists the ultimate Beauty Experience.  The show brings together more than 120 of the most exclusive beauty brands in the industry, an average of more than 5000 artists in each city and individuals from all over the world to learn techniques from master artists, mingle with peers, and shop their favorite brands.  The show focuses on career building and networking within the makeup community by presenting an unparalleled lineup of education and appearances from top beauty professionals, with 6-8 stages of education from legendary artists and industry experts, it provides a unique experience for the makeup professional to network directly with the best in the business. Owned and produced by Shelly Taggar and Alan Boss, The Makeup Show travels to NYC, Chicago, Houston, and Vancouver.


Stay tuned for more show updates and announcements coming soon. Be sure to connect by signing up for the show’s newsletter at, and by visiting FacebookInstagramTwitter, and YouTube.

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