Friday, August 9, 2019

Cosmoprof North America Colours the World


Cosmetic items were aplenty at Cosmoprof North America, and you did not have to go far if you wanted to feast your eyes on new and upcoming launches from a range of brands. In my previous post, I had shared my top picks for beauty tools, but I opted to go a different route for this particular post. While tool preferences can vary slightly, makeup choices are so personal, and what appeals to one person may not to another. Instead of a "top picks", I wanted this post to be more of a showcase of the brands and cosmetics that could be found at the show. Obviously, I stopped by booths that appealed the most to me so a slight bias on what I can share is inevitable. That being said, here is a compilation of cosmetics I found. WARNING: Lots of photos ahead!

Lovinah Beauty

Lovinah Skincare is branching out into makeup, and based on this preview, I couldn't be more excited! This and a second secret palette will be launching this fall (date to be determined), but I got the go ahead to share these peeks now. The colours in this palette are simply stunning, and I loved how each of them look against my skin tone. I also swatched this on a woman with dark skin, and these were breathtaking on her. It's no secret that truly good palette options are limited for people of colour, and I am glad that Lovinah is here to deliver!

Mesauda Milano


I wandered over into the Italian beauty section of the show and found Mesauda Milano had a booth. I've tried a couple products from this brand thanks to a swap package project I participated in, and I've been watching the brand on social media since. It was great to see more of their products in person, and I fell in love with their Gold N' Roses eyeshadow palette. With shipping currently available in Italy and Europe only, I am itching to see this brand in the US market. My fingers are crossed on that one!

This affordable Australian brand caught my attention at the show last year, and I have been loving them ever since. Their upcoming collection is a little on the wild side, and I am living for it! Because the seasons are opposite ours in the US, releases may feel unusual for the time of year, but if you like to bend the rules or just want a head start for next year, this is a great brand to choose from. They have some selections on amazon.com, but I prefer to buy direct for all the latest releases. Also, a special thank you to The Daily Nail for being my hand model for this upcoming lipstick swatch!

RealHer Makeup

featured RealHer on my blog about a year ago when I picked up several items to try out after coming across an ad online somewhere. The positive message behind the brand really spoke to me, and I love that each product has a positive affirmation to boost your mood and self esteem. If you've tried the brand or have been watching them, you'll likely notice they changed up some of their packaging, and the final results are beautiful!

Ella+Mila is a brand that first captured my attention several years ago with their assortment of nail polishes (check out my post featuring two shades here for an easy fall look), but have they been branching out! They've expanded their line the past couple of years to include lip products and now eye and face palettes. I adore all the colour selections and combinations, so it is not easy for me to pick a single favorite. I also like the range of lipstick finishes and how well they coordinate with the new palettes!

4Ever Magic Cosmetics


I remember a time where my eyebrows were never fixed up while wearing a full face of makeup and cringe every time. Since then, I have tried an assortment of eyebrow products and found some that I really love. While at the show, I spotted these Double Shade Eyebrow Gel and Brush sets and my interest was piqued! Each jar contains two different shades to give your eyebrows definition and fill while still giving your eyebrows smudge-free dimension.

Crayola Beauty

I was delighted when I came across Crayola Beauty- oh the nostalgia! I have young kids so we still have plenty of Crayola crayons and markers at home, but now you can get adult versions to colour your face! From palettes to wide highlighter crayons to thinner face crayons that can be used anywhere, your inner child will resurface and gives a new definition to fun when it comes to your makeup application!

Voodoo Makeup

Voodoo Makeup combines two of my favorite things in the world- makeup and New Orleans. Founded in the Crescent City by a husband and wife team, Voodoo Makeup is a brand to watch! The Cream to Powder Foundation is currently available in 18 shades, all of which were designed to custom match friends and models. There's nothing like a product made to suit a real person! I was also a drawn to the loose pigment shadows in particular as they have killer pigmentation.

dome BEAUTY

dome BEAUTY is a brand that really stuck out to me due to their dedication to developing a range of clean beauty products. Products are designed to suit everyone, regardless of age or skintone, and I love that being clean, beautiful and yourself is what the brand is about. Their passion for keeping beauty clean even falls into the realm of the environment; they partner with TerraCycle to reduce the impact of beauty packaging on the environment.

Sistar Cosmetics

I recently had this brand on my blog, and I was eager to see what else this affordable brand will be launching. Their full lineup unfortunately had not arrived yet when I stopped by the booth, but they did have some upcoming lippies on hand that were swoon-worthy! I didn't get an official launch date on these, but here's hoping it is soon!

Color Club

After staying firming in the realm of nail products for years, Color Club is now dipping it's painted toes into cosmetics with their color capsules of eyeshadows that pair with nail polish. Each trio of shades is carefully coordinated to work well together for a complete look. There are currently four sets that have been released, with one set including liquid eyeshadows. I always felt that Color Club nail polishes never got enough attention, especially since the quality has been so good, so I'm eager to see how this new endeavor pans out!

The Lip Bar

Some days I just want to get out of the house with minimal makeup, and even then, I have to have on a good lipstick. I love everything about The Lip Bar- the colours, the packaging, and more importantly, inclusivity! Available in both liquid (top image) and bullet (bottom swatches) formulas, these gorgeous shades are right up my alley. The brand has also launched beautiful bronzer and blush duos that I regret not snapping a great photo of, so be sure to check them out on their website!

While not a new brand, Note Cosmetics has been hard at working creating new products and shades. It's been some time since they've been in the US market, but I have purchased products from them relatively recently on Zulily.com. When I stopped by the booth, I was informed some products have been reformulated for even better performance. Here's hoping their products become easier to find in the US soon!

theBalm Cosmetics

I've not really seen much about the AutoBalm palettes by theBalm, so I had to check them out in person. The brand has released three palettes that are perfect for on the go. Two of the palettes are for eyes (one is shown above) while the third is a face palette. The metal tin casing keeps your makeup secure, and these are the perfect size to toss in your bag for quick on-the-go looks!

This is a new-to-me brand, and there were two products that really caught my attention that I wanted to share with you. First of all, I was ecstatic to see black-light reactive loose pigments. Having it in this format gives more flexibility in application techniques than the hard pans that require liquid; I am here for it! I also really love that they have a line of loose glitters that are biodegradable. Now I can feel less guilty when I want to wear glitters as part of my makeup look!


As you can see, there was a fair bit of makeup to check out at Cosmoprof North America, and this doesn't include areas of the showroom floor I just never made it to! I hope you enjoy these beauties as much as I did finding them!

Is anything is particular grabbing your attention? Do you wear your makeup to "fit the season"? Are you more of a natural fan or do you like experimenting with colour? I'd love to hear from you! If you haven't yet, be sure to check out and enter to win a BOUTIQUE beauty product sampling bag here!

Until next time, dear readers, have a wonderful day and enjoy the weekend!
XO!


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27 comments

  1. Thank you for the gorgeous swatches!

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    1. My pleasure! I only got a few in with time constraints, but I'm happy to share!

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  2. I'd go nuts buying if I could go to CosmoProf. There are so many beautiful items you've shown us. Your pictures are excellent.

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    1. Thankfully this isn't a cash and carry type of a show, but it does make my wishlist explode exponentially!

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    2. I love that you can learn what's out there and come home to decide what you need. All are so pretty.

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  3. I would love to see all the new makeup items. This is an event that I would enjoy.

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    1. I love when it introduces me to new-to-me brands and sometimes getting a preview of what will be launching soon!

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  4. I'm definitely going to keep my eye on Lovinah makeup releases, that palette looks AMAZING!

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    1. It is such an incredible palette! I can see so many looks from it already, and I look froward to seeing what else they have in store for us!

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  5. The Gold n Roses eyeshadow palette does look absolutely amazing. I would love to get one of those for my daughter.

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    1. The only catch is it can only be shipped in Europe at this time, so I hope you either live there, visit often, or have a pal that can ship it off to you. I'm trying to work out logistics for my own!

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  6. So many new brand I didn't know about! I would love to go to Cosmoprof!

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    1. The crazy thing is there were others that I just never made it to that I had hoped to see!

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  7. ACK, I'd be in makeup heaven. Look at all the pretty colors. I wouldn't even know where to begin!

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    1. You pretty much do as I do, stop by booths and snap a bunch of photos. You then look at them later and decide what you have to add to your makeup wishlists, lol! Thankfully it isn't a cash and carry show so you aren't having to shop on the spot and make your wallet cry. Hahaha!

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  8. One of the things I love most about going to beauty conferences is discovering new brands. You never know when you might find a new holy grail.

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    1. That is so true! I know they have introduced me to so many brands I never knew about beforehand!

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  9. Oh no, those lists makes me wanna go there. I would love to see each product and would definitely love to buy them.

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    1. There is definitely a lot to see! Thankfully this isn't a cash and carry show so your wallet doesn't hurt, but it will make you add onto your wishlist!

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  10. All of these swatches are beautiful. I am always looking for new eyebrow products and the Crayola looks like something right up my alley.

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    1. I have one of the eyebrow gels now to test out and will be posting about it soon! Crayola Beauty is just fun!

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  11. wow! the event looks so awesome! I even envy you a little - cosmoprof looks like makeup heaven!

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    1. Cosmoprof North America has a lot of makeup to look at! There is a lot of skin care, hair care, nails as well as a section for packing for the businesses that are looking for options!

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  12. Crayola makes a beauty line!? HOW COOL IS THAT

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  13. So many pretties! Those CC color scheme is very nice! All of the shadows you swatched look amazing!

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  14. OMG so many brands I need to look in to! Color Club makes shadow now??!!

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  15. WOW! Surprised I missed so much makeup for once this year! I've tried RealHer listicks and they're wonderful!

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