Friday, July 14, 2017

KBShimmer: Summer Vacation Collection Press Release

School is out, the weather is hot, and it is pedicure season! Now that the countdown for summer is over, we are throwing back to the summers of our youth with 8 beach bag ready hues. These summer shades feature our innovative holo glow flake finish for perfect coverage in 2-3 coats. Each polish is filled with colorful shimmer, for shades that come alive on your nails. So grab your friends, load the cooler, and let’s head outdoors to celebrate summer!

As a child, there was nothing better than weekends at the lake. Our family followed the flock of cars heading out of town and to the lake weekend full of splashing and swimming. Flock This Way, a raspberry pink shade echoes the pink of our bathing suits worn on those weekend trips. To the punchy pink shade, we added glowing holo flakes and a sizzling copper shimmer for a color that morphs into a deeper pink and coral in different lighting. Your tips and toes will never be more summer ready than in this flocking shade. 2-3 coats recommended

The sand, the sun, the self-tanner mistakes, ah summer in collage was so much fun! This coppery orange shade reminds me of those collage days, where finding the perfect spot at the beach was as important as having the perfect tan. We loaded this color with our glowing holo flakes and amped up the color with a rose gold shimmer, for a shady color ready for any beach. 2-3 coats recommended

When the weather gets hot, we reach for something refreshing to cool down. And what is more thirst quenching then lemonade! Squeeze The Day is a juicy yellow color was inspired by pitchers of shockingly yellow drinks. We amped up this lemony shade with an orange leaning copper shimmer, and holo glow flakes completes this fresh squeezed look. 2-3 coats recommended

Kiwi Real
There are days when you just crave those sweet summer salads filled with slices of oranges, strawberries, kiwis, and green apples. Kiwi Real, a juicy kiwi color shade, is almost as refreshing as a fruit salad on a hot day. We filled this color with holo glow flakes. We added a pop of grass green colored shimmer for a really refreshing summer shade. 2-3 coats recommended

No wave!
For some, the pool was the place to cool down. Those turquoise waters, shimmering aqua blue waves, beating the heat in the pool was heaven! Our nod to those pools of the past, So Wave!, starts with a deep teal leaning turquoise base. We then loaded this polish with holo glow flakes and blue shimmer, for a splash worthy shade. 2-3 coats recommended

hashtag you're it!
Before the days of social media, kids played outside. Kick the can, hide and seek, and a favorite, Tag! Now those kids that played tag are adults using hashtags and emoji’s, with phones never far from reach. Hashtag You're It! is a nod to both the games of yesteryear and todays techno savvy population. A vibrant indigo leaning grape, this purple polish is accented by holo glow flakes and a duochrome shimmer that flips from a inky blue, to a deep purple. Hashtag your posts, this is one polish you will want everyone to see! 2-3 coats recommended

berry chill
Oh so sweet, and a tad tart, lips and fingers stained from berries, Berry Chill, a red leaning purple color polish, is a nod to those summer days spent berry picking. We filled this orchid colored polish with holo glow flakes, and accented with a violet shimmer for a hue so vibrant, you will want to wear sandals year round! 2-3 coats recommended

I'm onyx
On a clear black night, with millions of stars in the sky, a summer song emerges from the laughs of friends, the crackle of a bonfire play and a crickets melody. Summer evenings catching fireflies, and sipping wine coolers make the ideal summer day turn into the perfect summer’s night. Filled with holo glow flakes, this onyx black polish features a color shifting shimmer of blue and purple that dances like lights in the sky, while the flakes emulate the stars that sparkle. This polish is our proof that there is beauty even in the dark. 2-3 coats recommended 

Type: Holo Glow Flake
Glitter Load: Medium
Glitter Size: Micro-Small
Recommended Coats: 2 Coats
Notes: For best results follow with a quick dry top coat.

KBShimmer's Summer Vacation collection will be available July 28th, 2017 at,, and select salons & retailers.

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